Importance of Good Photography in Web Design & Printed material Photographs surround us everywhere. On television, magazines, books, calendars, everywhere. They also appear on websites, and their quality can make or break the design and feel. The importance of good photography in Webdesign or printed material is imperative. A wonderful shot highly related to the content of the website/print can help to bring a visitor in, and if there are great photographs which are prominent on each page, then this helps encourage the visitor to stay even longer. High quality photography is therefore essential to help making the website/print professional and great to look at.
What if the site/print had mediocre to average photos? Then it is likely that the visitor will look at the site and hit the back button in seconds, or if it is printed material like a brochure they will just dump it in the bin . Why? Simply because it looks as if the owner hasn’t put a great deal of effort into the site/print. If little effort has been made on the aesthetics of the site/prints, including photography, then it’s also logical to assume that the content or product isn’t going to be great either. Even if this wasn’t the case and the content was good, that visitor will not hang around long enough to discover. Instantly, you have lost a potential customer.
Therefore great quality photography is essential for your site or printed material. It highlights your professionalism, greatly enhances the look of your site/prints, and improves your own credibility.
You can use a great quality photograph as the main focal point of your main page. It will attract attention, draw the visitors’ eye, and encourage them to stay.
So, how to go about ensuring good quality photography for your site/print? There are several ways to ensure high quality photos for your site.
1. Use a Professional Photographer
The first way is to hire a professional photographer who will be able to take high quality images for your site/print. These photos are going to be exclusive for your site/print; no one else will be allowed to use them (without your permission of course). Furthermore, they will be extremely personal or directly about your site or product, and therefore unique.
The downside to this of course, is cost. Hiring a professional photographer can be very expensive, and time consuming, but at Mann Print & Design we have our own Professional Photographer who knows what it takes to make it look good on a website or in your brochures, and its not so expensive.
2. Do Your Own Photography
Alternatively, you can do the photography yourself. This way is cheaper, but you will be doing away with a great deal of expertise and your images probably will not be anywhere near as good as a professional. But if you are handy with a camera, then you could possibly get some shots good enough for your site/print.
3. Stock Images
Stock images is the next way of getting great photos for your site/prints. There are many stock photo sites around the net which offer great quality images for little money. If you only are going to be using them from your site, you can probably get away with the smallest size, resolution wise, and these are the cheapest to buy. If your are going to use them for print you will in most cases need a higher resolution depending how big they will be printed. The downside to this is that these shots are likely to be very generic, and not that well targeted to your site.
But having a great looking image is only half of the story. The images you choose for your site/print must go some way to enhancing it. A picture may speak a thousand words, but it only does this if it is the right image. So you really need to sit down and consider what images you need for your site. Do not merely include images for decoration; you really want your images to speak a thousand words for you.
Ask yourself what you want visitors to do on your site. Think about the products you are selling. Do not simply put an image of it on your site, but have a great shot of it performing the main function it is to perform. This will say a thousand words.