Webdesign

Marketing Your Website

Marketing Your Website

By on Oct 21, 2013 in Webdesign | 0 comments

Marketing Your Website Once your website is finished, you must market it. Just because it is on the internet doesn’t mean it will work for you. If you don’t promote your website, you will see very minimal results. Mann Print & Design will register your website with the Google, Bing, and Yahoo! search engines. It can take some time before these search engines index your site. We will make sure your website is optimized for these search engines. However, you cannot simply rely on the search engines for all your marketing. Tell your friends, co-workers, family, and whomever about your new site. Use social media such as Facebook, Twitter and Pinterest to promote your site. E-mail everyone in your address book and tell them the news. Do a mailer or two. Also, scan the internet for web directories that pertain to your website. There is a web directory for just about everything… sometimes many. Find them and get your website listed and linked. The more, the better. Anywhere you have your business name, list your website address underneath it. On your business sign, your stationery, your marketing materials, business cards, email signature… everywhere. When they see your name, they should also see your website address. Few people see immediate results with their website. Keep in mind your website is an investment and it takes time to see a good return. Don’t be disappointed if you have your site up for a month and you get no response. It takes a lot of time and patience, just like starting your own...

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Choosing a Domain Name

Choosing a Domain Name

By on Oct 21, 2013 in Webdesign | 0 comments

Choosing a Domain Name Choose a short domain name. Will it fit nicely on printed materials? A domain such as www.ThisDomainNameIsWayTooLong.co.nz will have trouble word-wrapping in paragraphs and fitting in marketing materials such as business cards. This is especially true if your e-mail address is JohnDoe@ThisDomainNameIsWayTooLong.co.nz. A domain like www.ShortDomain.co.nz is far better. Use your name or keywords. If you sell cars, we wouldn’t recommend a domain like www.WeSellForLess.co.nz. You need a domain like www.WeSellCars.co.nz. Also, if your business name is Johnson Automotive, you’ll probably want to use www.johnsonautomotive.co.nz. We would only recommend keyword-based domains if there were no domains available which contain your name. If you are a New Zeland only Company, always try to go with co.nz so your client can see you are a NZ based company. If you are planning to sell your products overseas then go with the most widely-recognized top-level domain (TLD) .com. If you can’t get a .com, consider changing your domain so you can. Sleep on it! If you are uncertain about a domain name, don’t jump and register the first one that comes to mind. It is best to give it a day or two to think things...

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Website Ownership Rights

Website Ownership Rights

By on Oct 21, 2013 in Webdesign | 0 comments

 Website Ownership Rights Some web companies retain full ownership rights to your website and domain name, even after you paid for those services. Mann Print & Design tries to give our clients as much ownership of their website as possible. If we register a domain on your behalf, you are the administrator and registrant of the domain. That means it is yours, not ours. Many other web companies will place their own contact information on the domain’s administration and registrant fields. This means they technically own that domain. When Mann Print & Design designs websites, we release all rights to you for the graphic work we did on the site. The code we develop is not quite yours, however. We have the right to use that code we develop for you on other sites, unless you specify otherwise. Sometimes third-party scripts are necessary to enhance features of your site, such as drop-down menus or slide-show banners. These scripts are usually general use licenses but must maintain a copyright notice from the script’s author. In this case the script doesn’t belong to either of us, but we have rights to use the script on your...

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Pay-Per-Click Advertising

Pay-Per-Click Advertising

By on Oct 21, 2013 in Webdesign | 0 comments

 Pay-Per-Click Advertising Using pay-per-click advertising can get you traffic instantly. However, this type of search engine marketing can become costly. With most search engines, the first few results of a search are paid placements. Sometimes the paid placements are shown on the right side of the page, while some are visible directly above the organic search results. In order get in one of these prime positions, a person bids a certain amount of money to be posted in that first, second, or third position. To get that top spot, the bidder must have placed the highest bid for that particular search phrase. Each time someone clicks on their link, they are charged however much they bid. Depending on which pay-per-click service used, bid winners will most likely pay a minimum of 10 cents per click. Fees can get as high as several dollars for each click. It is not uncommon for businesses to drop hundreds or even thousands of dollars per day on these campaigns. The most important thing to remember is ROI (return on investment). While there are a lot of ROI formulas out there, consider this simple one. If you make money on one person out of 200 who visit your website, how much can you afford to get those 200 leads without eating too much of your profit? For example, imagine you have products on your website that have an average profit margin of $25.00. If you spend 10 cents per click to get 200 visitors to your site, you have spent a total of $20.00. Chances are you will get at least once sale out of those 200 visitors (this depends on many factors). So you have spent $20.00 to make $25.00. However, if you raise your bid and agree to spend 15 cents per click, you will have lost $5.   It’s all about the...

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Search Engine Rankings

Search Engine Rankings

By on Oct 20, 2013 in Webdesign | 0 comments

 Search Engine Rankings & Optimization People ask us all the time how to be “Number 1” in the search engines. There simply is no magic formula that will get you to the top, especially in a short period of time. If a magical method of coming out on the top of search results existed, everyone would be “Number 1” and obviously that is impossible. However, there are some things Mann Print & Design can implement that will help rank your website higher. Some of those include meta and title tags, optimization of the HTML code and direction on how to get other websites to link to yours. You may also want to investigate using pay-per-click campaigns as a quick way to get listed and rank higher. There are several companies that offer “guaranteed” rankings. In some cases, the methods they use are unethical because they attempt to “trick” search engines. While some may succeed in this practice, programmers of search engines will adjust their algorithms to block the tricks and then you’re out of luck and probably a lot of...

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How Much

How Much

By on Oct 20, 2013 in Webdesign | 0 comments

How Much Does a Website Cost? Unfortunately, it’s a difficult question to answer. It is similar to asking a contractor how much it costs to build a house. There is so much that goes into a website that we really can’t give a straight answer. But what we can do is give you some examples here: It’s no secret that you can go on the web and build a website yourself for practically nothing. And this might be a good first step for folks who are just starting out and have no budget whatsoever. But the problem with this is what the old adage says: you get what you pay for. Free website makers offer very few layout and color choices, extremely limited designs and you’ll spend hours of time learning their system. There is little if any technical support and you will still likely have to pay for your hosting and domain registration. You can also hire overseas designers or ones that work from home for cheap – but what happens if they decide they don’t want to do it anymore? Or if they get a full-time job doing something else? We’ve heard dozens of stories from clients that went this route only to get burned later. The next choice is hiring a brick-and-mortar design firm like Mann Print & Design. Brick-and-mortar design companies will offer basic website design for a few hundred dollars on up, depending on the individual company. Mann Print & Design charges $795.00 for a five-page website for starters. This includes Domain name and one year hosting. If you would like a content-managed (CMS) website, meaning the ability to update the website yourself, the fee is around $1,000 for a few pages. And if you would like a CMS ecommerce site that gives you the ability to update and add products yourself, you can expect to pay around $2,000 and up. If you really need something significant, such as a CMS website that has a custom login system for members, databases that contain hundreds of records which need to be entered, and several forms for data collection, you can expect to pay around $4,000 or more. But don’t let that last number scare you....

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