Products

Annual Reports

Annual Reports

By on Oct 13, 2013 in Products | 0 comments

Why create an annual report? While many organizations are not required to produce an annual report, a wide range of not-for-profits – from associations to charities – choose to report on their accomplishments and promote financial transparency through an annual report. If you are new to annual report development, or if this is the first time your organization has produced an annual report, it’s important to start by establishing your objective(s) – e.g., what is the role this annual report will play for your organization? This is the first step to take – before you can make any decisions about what information to include and how you might produce the report (e.g., print, digital, etc.). Here are some of the key reasons organizations create annual reports:   For many non-profits and charities… it is an opportunity for full financial transparency: disclosure on what was accomplished with the funds received; why you did this; and the results – the impact it has had on your mission or the community you are serving it offers an opportunity to thank those who enable you to fulfill your mission it can be used as a fundraising tool to help build relationships with donors, if it effectively tells human stories about the organization’s work in the community It can be used as a marketing piece to tell your story to sponsors and/or partners or included as part of a grant application or media kit. For associations, clubs and other membership organizations… it is a means of reporting on the organization’s accomplishments over the year and how these have benefited members it can demonstrate (through financial reporting) the value of membership – how the membership fees or dues were spent it can also be a way of thanking or acknowledging the work of members, volunteers, sponsors, etc....

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Banners

Banners

By on Oct 12, 2013 in Products | 0 comments

Big ideas – Big dreams – Big plans? Then you need Big Printing. Large, glossy, full-color wide format is increasingly a smart marketing choice for making a bold, clear statement. Think about the visual impact you could make in your business with banners, event signage & posters. High quality design and signage is now affordable for every budget and versatile for every structure or medium. It is also easy to change up to reflect new information and stayfresh in the public eye. Take a moment to look around at any of your large blank walls, windows or spaces in any public area of your business and you begin to realize how that visual canvas is not being utilized to represent your brand, your message, your mission. It is being seen… it should be getting noticed and remembered! And not all wall coverings need to be advertising copy or photography. Perhaps you can simply use shape and color to “brand” your walls or windows for visual interest, keeping them in accordance with your brand’s palette. Consider what might very well be your most valuable advertising real estate: storefront windows, waiting room and lobby walls. They are encountered by every customer or client, and even others just passing by – you should be using that marketing opportunity to relay your message and reinforce your brand. When you start looking around you will discover many creative ways to use large-format printing:  banners event signage posters floor graphics window clings mounted trade show displays sale announcements or information directional signage product exhibits decorative designs to compliment your brand Thinking big will grow your business and sales in the new year, and wide format printing is a versatile, affordable and smart component of that winning marketing strategy. It allows you to see your business with an artist’s or architect’s eye. Enjoy being creative with your marketing. Contact us at Mann Print and Design for quotes on all your marketing projects, and more useful tips on how to create custom, effective, high impact marketing...

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Brochures

Brochures

By on Oct 11, 2013 in Products | 0 comments

 Why Brochures are Important for Marketing A marketing brochure is a printed piece of marketing collateral that often includes a trifold layout with page inserts or a booklet format. Brochures are one of several print options companies can use as part of business or product promotion. This tool is especially important and useful for small businesses. Versatility Marketing brochures are among the most versatile tools you can use to inform customers of your products or services. Retail stores and offices that experience a lot of customer traffic often have brochures with product information at the front of the store or in the waiting room. Banks, for instance, create brochures on each category of financial product for customers to review as they wait in the lobby. Marketers also take brochures to trade shows and presentations to hand out to potential customers or business associates. Marketing Kits Brochures work well in combination with a media kit or promotional giveaway. Media kits are packets of company or product information sent to news media for use in developing reviews or feature stories on the business. The brochure gives a good overview of the company. You can also include brochures in giveaway packages, such as with a bag and T-shirt handed out at a trade show. Combining the brochure with tangible items of interest to the recipient may attract more attention to it. Information Brochures offer much more room for company and product information than other print items, such as a newspaper or magazine ad or direct mail letter or postcard. Even a simple trifold design allows for a colorful front page and five separate sections for product and service information. You can tell a story in a brochure over the course of the layout and end it with a call to action. Coupons with special deals and discounts are also commonly included, which may prompt immediate business. Costs The relatively low cost of producing brochures compared with other marketing options adds to their value for small businesses. A single brochure may cost as little as $1 to $3 to produce, depending on the design, color content and finish quality. And the more brochures you order, the less expensive each one is. Companies that...

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Business Cards

Business Cards

By on Oct 10, 2013 in Products |

Importance of Business Cards One of the most powerful, yet ignored weapons in your marketing weapon store is your business card. There are many ways that a person can attract customers to one’s business. Some do this by launching a marketing campaign in the form of an ad in the paper or on a billboard. Some don’t use marketing at all and just flourish through word of mouth. On a more personal level if that person travels around, the best thing to carry and give out is a business card. Business cards are used by people in big and small time business. It reflects who the person is. It gives people an idea of what the person is capable of doing in the event that the service one offers is needed in the future. Business cards help businesspeople present a good company image by highlighting the services provided by a particular company. They can also help to enhance the personal image of a businessperson. Production and printing costs of business cards are low, but benefits are high, as they make a statement in the business world. As a result, the market value of business cards is high. Businesses survive due to a regular customers and having new clients. This will bring additional revenue for the company and allows the company to grow. By using the resources one has such as the use of business cards, this will happen. What information should I put on my business card? It will all depend on you. The common information that can be found on a business card includes your name, position or occupation, company or business, address of the company or where you do business from, your work phone number, home phone number, mobile phone number, and email address. However, you need not put each of these items of information on your card. It is highly recommended that you put a picture on your business card. Studies have shown that people are more likely to hold on to a Business card with a photo on it. It could be your picture, a picture of your product, or a combination of both. Picture cards get attention! A tagline is a one sentence benefit...

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