Choosing a Domain Name

Choosing a Domain Name

Choosing a Domain Name

Choose a short domain name.
Will it fit nicely on printed materials? A domain such as www.ThisDomainNameIsWayTooLong.co.nz will have trouble word-wrapping in paragraphs and fitting in marketing materials such as business cards. This is especially true if your e-mail address is JohnDoe@ThisDomainNameIsWayTooLong.co.nz. A domain like www.ShortDomain.co.nz is far better.

Use your name or keywords. If you sell cars, we wouldn’t recommend a domain like www.WeSellForLess.co.nz. You need a domain like www.WeSellCars.co.nz. Also, if your business name is Johnson Automotive, you’ll probably want to use www.johnsonautomotive.co.nz. We would only recommend keyword-based domains if there were no domains available which contain your name.

If you are a New Zeland only Company, always try to go with co.nz so your client can see you are a NZ based company. If you are planning to sell your products overseas then go with the most widely-recognized top-level domain (TLD) .com. If you can’t get a .com, consider changing your domain so you can.

Sleep on it! If you are uncertain about a domain name, don’t jump and register the first one that comes to mind. It is best to give it a day or two to think things through.